The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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circumstance. The sum of essential and environmental fac-
tors (as of an event or situation).
cold call. A call made without introduction or advance notice, 
referred to as “cold” because no introduction has been 
made.
Communist Russia. The largest ruling Communist Party in 
the world, which collapsed in 1991.
community. A body of persons of common and especially pro-
fessional interests scattered throughout a larger society.
competition. Those who strive against others to win.
competitive. The state of striving consciously or uncon-
sciously for an objective.
conditioned. (1) Brought or put into a specifi ed state; (2) 
determined or established by conditioning.
conquer. To gain mastery over or win by overcoming obsta-
cles or opposition.
contact. A person serving as a go-between, messenger, con-
nection, or source of special information.
contraction. The act of getting smaller; reducing efforts, 
resources, and energy used.
control. (1) To exercise restraining or directing infl uence 
over, regulate; (2) to have power over.
counterintuitive. Contrary to what one would intuitively 
expect; the power or faculty of attaining direct knowl-
edge or cognition without evident rational thought and 
inference.
courage. An act that demonstrates mental or moral strength 
to venture, persevere, and withstand danger, fear, or dif-
fi culty.
craft. An occupation or trade requiring manual dexterity or 
artistic skill.
crawfi sh. Any of numerous freshwater crustaceans resembling 
the lobster but usually much smaller. 
creative. Having the quality of something created rather than 
imitated.
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