The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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Glossary
M
ost words have multiple meanings, so for a full under-
standing of each word included here, seek out a good 
dictionary. I have found that my ability to fully understand 
any subject is limited only by my understanding of the words 
contained in that subject. So the fi rst thing to do, the secret to 
applying the 10X Rule, is to always understand the words and 
phrases of the subject you are learning. This has been a key 
point of my own success. When I have failed to do this, I have 
failed in reaching my goals.
10X Rule. Concept based on understanding the correct esti-
mation of how much effort and thought are required to 
get anything done successfully. Where others perform one 
action, the 10X Rule says to do 10 actions and to set targets 
10 times higher than you fi rst imagine.
401(k). A retirement account to which both employee and 
employer contribute, on which taxes are deferred until 
withdrawal, and for which the employee usually selects the 
types of investments.
absolute. Positive; unquestionable.
abundance. An ample quantity; wealth.
accommodate. To bring into agreement or to bend to anoth-
er’s needs.
accomplish. (1) To bring about (a result) by effort; (2) to bring 
to completion; (3) to succeed.
act. The doing of a thing; deed.
action. (1) A thing done; deed; (2) the accomplishment of a 
thing usually over a period of time.
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206
GLOSSARY
adapt. To make fi t (as for a specifi c or new use or situation), 
often by modifi cation.
additional. The result of adding; increase.
advertising. The action of calling something to the attention 
of the public, especially by paid announcements.