The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

audition. A trial performance to appraise an entertainer’s 
merits.
Barack Obama. Born August 4, 1961, Obama is the 44th 
and current president of the United States. He is the 
fi rst African American to hold the offi ce. Obama was the 
junior U.S. senator from Illinois from January 2005 until 
November 2008, when he resigned following his election 
to the presidency.
barrage. A rapid outpouring of many things at once.
basic. Constituting or serving as the basis or starting point.
basics. Something that is fundamental (e.g., get back to 
basics).
bend over backward. To go beyond the normal expectations 
in order to create a positive effect.
beyond. (1) On or to the farther side, farther; (2) in addition.
Bible. Books forming the central religious text of Judaism and 
Christianity. 
Bill Gates. Born October 28, 1955, Gates is an American 
business magnate, philanthropist, author, and chairman 
of Microsoft, the software company he founded with 
Paul Allen. He is ranked consistently as one of the world’s 
wealthiest people and the wealthiest overall as of March 
2009. During his career at Microsoft, Gates held the posi-
tions of CEO and chief software architect, and he remains 
the largest individual shareholder with more than 8 percent 
of the common stock.
biochemical. Characterized by, produced by, or involving 
chemical reactions in living organisms.
biological. Study of living organisms and vital processes.
BlackBerry. A wireless handheld device introduced in 1999 as 
a two-way pager. In 2002, known more commonly as the 
smartphone.
blind. Made or done without sight of certain objects.
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