The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

high-handed. Having or showing no regard for the rights, 
concerns, or feelings of others.
high margin. A product or service that has a high difference 
between its cost and its selling price.
hot stuff. Someone or something unusually good.
Howard Schultz. Born July 19, 1953, Schultz is an American 
businessman and entrepreneur best known as the chair-
man and CEO of Starbucks and a former owner of the 
Seattle SuperSonics.
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Glossary 
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huddle. (1) To gather in a close-packed group; (2) to curl up; 
(3) to hold a consultation.
hungry. (1) Eager; avid (e.g., hungry for affection); (2) strongly 
motivated (as by ambition).
information-assisted selling. Using information to help the 
consumer and the overall sales process so that it is quick 
and easy.
insane. Absurd; extreme.
instructional. The action, practice, or profession of teaching 
(e.g., instructional videos).
intensity. The quality or state of being intense, especially an 
extreme degree of strength, force, energy, or feeling.
invest. To involve or engage, especially emotionally (e.g., invest 
time and energy).
iPod. A brand of portable media players designed and mar-
keted by Apple Inc. and launched on October 23, 2001.
irrational. Not governed by or according to reason; without 
reason. This is used in the good sense of irrational (e.g., Be 
irrational in the level of actions you are willing to take in 
order to realize your dreams).
Jesus Christ. Jesus of Nazareth, the son of Mary; source of 
the Christian religion and savior in the Christian faith.