The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

knock off. The act of discontinuing some activity that is 
unwanted or unproductive.
know. (1) To perceive directly; have direct cognition of; (2) to 
have understanding of; to recognize the nature of; to dis-
cern; to recognize as being the same as something previ-
ously known; (3) to be acquainted or familiar with; (4) to 
have experience of; to be aware of the truth or factuality 
of; to be convinced or certain of; to have a practical under-
standing of.
knowledge. The fact or condition of knowing something 
with familiarity gained through experience or association; 
acquaintance with or understanding of a science, art, or 
technique; the fact or condition of being aware of some-
thing; the range of one’s information or understanding.
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GLOSSARY
lack. To be short of or have need of something.
lazy. (1) Not inclined to activity or exertion; not energetic or 
vigorous; (2) encouraging inactivity or indolence. 
liability. An action causing a person to be exposed or sub-
jected to some usually adverse contingency or action.
lifestyle. The typical way of life of an individual, group, or 
culture.
literature. (1) The body of writings on a particular subject 
(e.g., scientifi c literature); (2) printed matter (e.g., leafl ets 
or circulars).
locked up. Unable to shift; fi xed.
logical. (1) Of, relating to, involving, or being in accordance 
with logic; (2) skilled in logic; (3) formally true or valid; 
analytic; deductive.
long recession. A recession that lasts longer than the average 
length of 18 months.
magnify. To enlarge in fact or in appearance.