The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

disagreeable. Can describe a person who is able to disagree 
with the acceptable norm or social considerations.
discipline. To train or develop by instruction and exercise, 
especially in terms of self-control.
dissertation. An extended, usually written treatment of a subject.
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GLOSSARY
Dollar Store. A variety store or price-point retailer that sells 
inexpensive items, usually with a single price point for all 
items in the store. Typical merchandise includes cleaning 
supplies, toys, and confectionary. Typically serves commu-
nities too small for Wal-Mart.
dominate. To take over, overpower, or bring into submission 
of another or others.
do nots. A made-up word; things a person wants to avoid or 
not do.
double down. Term from the game blackjack whereby a per-
son doubles up a previous bet in hopes of either doubling 
his or her winnings or making up losses.
downside. A negative aspect; worst-case scenario.
downturn. A downward turn, especially toward a decline in 
business and economic activity.
earn. (1) To become duly worthy of or entitled or suited to; 
(2) to make worthy of or obtain (e.g., earn your business).
economic contraction. A shrinking or lessening relating to 
or based on the production, distribution, and consump-
tion of goods and services.
economy. The structure or conditions relating to or based on 
the production, distribution, and consumption of goods 
and services in a country, area, or period. A country, com-
pany, and even an individual has an economy.
effective. Producing a decided, decisive, or desired effect.