The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

degree. The relative intensity of something.
delusion. Act of misleading the mind or judgment of some-
thing. (I used this in the context of misleading yourself 
from falsehoods. In this way, delusion is good.)
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Glossary 
211
demise. (1) A cessation of existence or activity; (2) a loss of 
position or status.
demographics. (1) The statistical characteristics of human 
populations (such as age or income) used especially to 
identify markets; (2) a market or segment of the popula-
tion identifi ed by demographics.
denial. A psychological defense mechanism whereby con-
frontation with a personal problem or reality is avoided by 
denying the existence of the problem or reality.
dependency. (1) The quality or state of being dependent; 
(2) one who is relied upon; (3) addiction.
deploy. To spread out, utilize, or arrange for a deliberate 
purpose.
deprived. Marked by the withholding, especially of the neces-
sities of life or healthful environmental infl uences.
determine. To fi x conclusively (e.g., determine motives).
detox. (1) To remove a harmful substance (such as a poison or 
toxin) or the effect of such; (2) to render (a harmful sub-
stance) harmless.
differentiate. To mark or show a difference in; constitute a 
difference that distinguishes.
diligence. The act characterized by steady, earnest, and ener-
getic effort; painstaking.
Dillard’s. Based in Little Rock, Arkansas, a major depart-
ment store chain in the United States, with 330 stores in 
29 states.
diminish. To make less or cause to appear less.
direct mail. Printed matter (such as circulars) prepared for 
soliciting business or contributions and mailed directly 
to individuals. Typically, this refers to programs in which 
entire databases are mailed with a particular offer.