The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

myth. An unfounded or false notion.
necessity level. (1) The magnitude of the pressure of circum-
stance; something that is necessary in relation; requirement; 
(2) an urgent need or desire; the magnitude of a quantity 
considered in relation to an arbitrary reference value.
negativity. (1) Lacking positive qualities; especially disagree-
able; (2) marked by features of hostility, withdrawal, or 
pessimism that hinder or oppose constructive treatment 
or development; (3) promoting a person or cause by criti-
cizing or attacking the competition.
negotiate. To confer with another so as to arrive at the set-
tlement of some matter. (Note from the author: Although 
most believe that negotiate means to accept a lower price, 
negotiating has nothing to do with discounting the price 
of your product or service.)
neurochemistry. The study of the chemical makeup and 
activities of nervous tissue.
newsletter. A small publication (such as a leafl et or newspa-
per) containing news of interest chiefl y to a special group.
norm. A principle of right action binding upon the members 
of a group and serving to guide, control, or regulate proper 
and acceptable behavior.
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GLOSSARY
nurture. To further the development of; foster.
NuSkin. An American direct-selling company that sells cos-
metics, nutritional supplements, and technology services. 
It was founded by Nedra Dee Roney and Blake M. Roney 
in 1984 and was offi cially listed on the New York Stock 
Exchange under the ticker symbol NUS in 1996.
objection. (1) A reason or argument presented in opposition; 
(2) a feeling or expression of disapproval.