The 10x rule ffirs indd I 3/14/11 10: 22: 47 AM ffirs indd II 3/14/11 10: 22: 47 am the 10x rule The Only Difference Between Success and Failure Grant Cardone John Wiley & Sons, Inc

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success. Attaining a target or targets that a person has set for 
him- or herself. According to this author, there are three 
factors to success: it is important, it is your obligation, and 
there can never be a shortage of it.
suffi cient. Enough to meet the needs of a situation or a pro-
posed end.
sum total. Total result; totality.
superfreak. An ardent enthusiast to an excessive degree; 
someone who goes all the way!
supplier. External entity that supplies relatively common, off-
the-shelf, or standard goods or services, as opposed to a 
contractor or subcontractor who commonly adds special-
ized input to deliverables. Also called vendor.
suppress. (1) To put down by authority or force; (2) subdue; 
to restrain from a usual course or action; (3) to inhibit the 
growth or development of.
surrounding agreement. The thinking and ideas of the 
group or environment around a person.
survey. (1) The act of examining as to condition, situation, 
value, or appraisal; (2) act of querying in order to collect 
data for the analysis of some aspect of a group or area.
survive. (1) To remain alive or in existence; to live on; (2) to 
continue to function or prosper. (Most people think of just 
getting by, but that is not the defi nition used here.)
swing for the fences. Baseball jargon suggesting trying to 
hit a home run. In business, it means that a person really 
went for it.
target. That which a person is trying to accomplish.
Ten Commandments. A list of religious and moral impera-
tives that, according to Judeo-Christian tradition, were 
authored by God and given to Moses on Mount Sinai 
(Exodus 19:23) or Horeb (Deuteronomy 5:2) in the form 
of two stone tablets. They feature prominently in Judaism 
and Christianity.