Sell Like Crazy

4% of your activities create 64% of the revenue in your business
In my business, after cutting out the 96% of my activities that produced

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little or no revenue, this is what the top 4% revenue-producing activities
looked like:
Revenue-Producing Activities
Writing sales copy
Coming up with offers & promotions
Creating sales funnels
Shooting videos
Doing webinars
Scheming & plotting
Because these 4% of activities literally bring in 64% of all the revenue for
my business, I hired an operations manager and other team leaders to do all
the other things that don’t move the money needle.
Sadly, here is where most entrepreneurs and top employees mess up.
Instead of investing their time exclusively in their super-productive 4%, too
many business owners and salespeople get caught up in the minutiae of the
day-to-day 96%. All day long, they go from putting out one fire to another,
never having a chance to invest time working on the 4% that moves the
money needle and propels their business forward.
So what are your top 4% revenue-producing activities?
Are they creating new offers? Motivating sales staff? Increasing lifetime
customer value? Whatever it is, you need to figure it out.
And once you’ve put together a list of these vitally important revenue-
producing activities, it’s time to get to work and start automating and
creating systems for just about everything else.
You shouldn’t invest your time in boring, low-value tasks. Because every
minute you spend on low-value tasks or putting out fires is time taken away
from the areas of your business that have the most leverage and the largest

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potential to make you money.
This goes well beyond business activities. You see, you want to audit your
time and where it is being spent and where you are getting the most
leverage. For example, are you still cleaning your house, cooking your
meals, doing laundry, and running errands?
This life admin work is nothing more than a collection of low-level
activities that can easily be outsourced. But how do you know when it’s
time to hire a cook or a cleaner?
The very first step is to figure out how much you’re earning per hour right
now.
Value Of Your Current Time