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Why This Information Is Vitally
Important – Now More Than Ever
The statistics are grim: 96% of all businesses fail within 10 years, with 80%
failing within the first two years. But even the 4% that make it aren’t
necessarily successful or profitable; it just means they’ve survived.
If this weren’t enough… 95% of companies will never reach $1 million in
annual sales.
And out of these rare few, 95% won’t ever make it to $5 million.
And of those, 98% won’t get to $10 million. And very, very few go beyond
$100 million.
Why do so few businesses grow and become profitable? I’ll tell you: The
difference is the dedication and drive of the company’s leaders to sharpen
and apply the skills that matter. And the number one skill is being able to
produce revenue.
In simple terms, this is being able to ring the cash register in large enough
volumes with high enough margins to sustain and grow the business.
Repeated, profitable sales are the lifeblood of your business. The oxygen.
Without them, your business will die.
If you have the ability to grow your revenue profitably, there’s almost no
business problem you can’t solve.
You see, most businesses are started by the ‘practitioner’ – that is, the artist
trying to turn his or her art into a business.
Take the chef who starts a catering business because they love to cook.
Nowhere has this chef been given the tools and education to run a
successful business. They likely went to cooking school or did an
apprenticeship.
Maybe, if they were lucky enough, there was one unit of study that included
something about running your own business. The problem? The course
material was likely put together by someone who had never run or scaled a
successful business!
Yet this chef is meant to know how to run a business, how to acquire
customers, and differentiate themselves from the hundreds of other
businesses that all claim to do the same thing.
Along the way, they try to figure out all this ‘sales and marketing stuff’,
while juggling the pressures of heading into the unknown and running a
start-up company.
What’s the difference between a chef who starts a catering business and 20
years later realises they’ve created a job, not a business, and another who
starts a catering business and in 10 years has 16 locations and then sells it
for a multi-million-dollar pay day? The difference isn’t in the food; it’s in
the marketing and selling of that food.
This book gives you the exact learning curve and selling system I’ve used
to take fledgling start-ups and turn them into multi-million-dollar
businesses – businesses where the founder has been pulling 80-hour weeks,
been up at night, tossing and turning, worried where his or her next
customer is coming from. After implementing this secret selling system in
their business, they’ve gone from breakeven and barely drawing a wage to a
thriving multi-million-dollar business, all while reducing their workload by
up to 60%.
In other words, going from working 80 hours per week down to 32 and
making 700% more money.
By the way, I haven’t implemented this amazing system in only a handful of
businesses so I could then tout it as the ‘holy grail’ of business growth.
I’ve personally implemented this into thousands of businesses and have
advised tens of thousands on how to implement it themselves.
In the process, I’ve run thousands of scientific advertising split tests to find
out what works and what doesn’t.
In short, I’ve used these systems and strategies to add hundreds of millions
of dollars of revenue to businesses of all types and sizes.
All these hard-won secrets are included in this book.
I
Think Like A Billionaire
f you want to become a billionaire, you need to think like a billionaire.
Just to be clear, by ‘billionaire’ I mean self-made billionaire. Not the
person with the massive inherited wealth they did nothing to earn. I’m
talking about the person just like you, who started out with very little. The
person who had to work for a living.
To think like a self-made billionaire, you must first understand their choices
in life and in business. Where do they derive their income from? What do
they spend their time on? What tasks do they focus on? In short, what do
they invest themselves in?
I have obsessively studied this unique group of high achievers. I’ve found
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