Sell Like Crazy

they invest only in assets that provide a positive return.
There are many kinds of assets. Among billionaires, the most valuable, non-
renewable asset in the world is their time.
So how do billionaires spend their most valuable asset – their precious
time?
Are they constantly checking emails, posting on social media, doing
Facebook Live streams and other low-level activities they could delegate to
a team member or outsource?
The answer should be obvious.
Many billionaires don’t even use email or a mobile phone, and some go off
the grid for weeks at a time. How is this possible in the 21st century,
especially when building billion-dollar empires in the technology age?
Take well-known billionaire John Paul DeJoria. He’s the founder of tequila
maker Patrón Spirits Co., and cofounder of hair care company John Paul
Mitchell Systems.

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He slept in his car and sold shampoo door-to-door before teaming up with
Paul Mitchell in 1980 and turning $700 into John Paul Mitchell Systems, a
company that currently does a billion dollars in annual sales.
Having recently sold his 70% stake in Patrón Spirits Co. for $5.1 billion,
DeJoria is now worth an estimated $3.4 billion.
He famously doesn’t have an email address, and chooses to streamline all
communications by not using email… ever.
This powerhouse managed to build not one, but two billion-dollar
businesses without ever using email or owning a smartphone.
DeJoria lives a very tech-minimal lifestyle. While he drives a Tesla, you
won’t ever find a computer, laptop, or tablet in his possession. And it’s all
for a valid reason: ‘I’d be inundated if I did email’, he says.
Because the truth is, the more successful you get, it’s what you say ‘no’ to
that makes the difference. Meaning billionaires look at how they can take
more off their plate and invest their time in the activities that really move
the needle.
Am I saying you should give away all your material possessions and do
away with technology forever? No.
I am, however, making the point that hitting refresh on your email to see if
the world is coming to an end every 15 minutes is living life in a reactive
state. It doesn’t allow you to invest your time into deep work that produces
revenue.
Take Mark Ford, for example. Since 1993 he’s been the chief growth
strategist for Agora Inc., the direct response information marketing
behemoth with revenues heading north of a billion dollars.
Ford went from $100,000 in debt to a net worth of $240 million, and says
one of the biggest reasons why most businesses never lift off is because of
an obsession with ‘little chores’.
Little chores are things that keep you busy but don’t make you any

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money… or even worse, lose you money.
Instead of working on important tasks, most business owners let the
squeakiest wheel get the grease. They waste time on low-yielding tasks that
earn them a minimum return, like constantly checking emails and activities
they could delegate or outsource. Meanwhile, they forgo the activities that
produce the bulk of the revenue for their business – what I like to call