|
business, more specifically your advertising, smashes these woeful
returns on investment.
Look at this advertising expenditure from one of my client’s Facebook
accounts. $4,403.64 was spent for a return of $17,850.00. That’s $13,446 in
profit in just two days. That’s a return on investment of 305%!
Even if you consider product costs of 30-40%, this business is still making
an unbelievable return from its advertising investment. They put in $1 and
got $4.05 back. Or more specifically in their case... put in $4,403.64 and got
$17,850.00 back!
Here’s another example from Facebook. The advertising spend is $7,334.06
and the return is $104,683.48! That’s a 1,356.96% ROI! In other words,
they put in $1 and got $14.27 back. Or once again, specifically, they put
$7,334.06 in and got $104,683.48 back! If that doesn’t get you excited, I’m
not sure what to say.
But here’s another example. In this case, we were generating leads for a
business. We spent $12,252.75 and generated 2,968 leads! The cost was just
$4.13 per lead.
And for this client a lead wasn’t just a name, email, and phone number. It
was a 16-step application asking all types of information, resulting in super
qualified buyers. In fact, because they were targeting high-value prospects,
they only needed one or two of the leads to become clients to make back
that $12k investment. And they got 2,968 leads.
And here is another lead generation example from a client’s Google Ads
account:
We spent $8,310.59 and generated 2,330 leads at just $3.53 per lead. This
was for a client selling a product retailing for $1,000. Again, this is insane
ROI!
Here’s another example of one of my client’s Google Ads account:
Over four months we spent $46,792.25 on AdWords to generate
$1,490,028.30! That’s a 3,084% ROI! They put in $1 and got $31.84 back.
One last example. Here’s another client for whom we generated a huge
ROI. Over four months we spent $8,132 on Facebook to generate $34,579.
That’s a 325% ROI!
Anyway, I think you get the point. Investing in advertising that attracts
high-value prospects and then converts that traffic into bona fide sales and
clients is the smartest, most lucrative investment you’ll ever make.
And those were just examples of Facebook Ads. That’s not taking into
account SEO, Google Ads, remarketing, or any of the other traffic channels
we employ for our clients to multiply money.
Yet despite this reliable, lucrative return, many businesses brag that they
don’t spend money on advertising. They almost wear it as a ‘badge of
honour’. And usually they don’t advertise because they think of it as an
expense. However, that’s a huge tell-tale sign that you’re playing too small.
You see…
Advertising is an investment that makes more money than anything else.
Period.
But it’s not your typical investment, where you stick a bunch of money into
something and hope you end up rich when you’re old. Because when done
properly, advertising can make you money almost immediately. Just like
billionaires who leverage money to make more money, you can also
multiply your money by attracting high- value clients through smart
investing in paid advertising.
So, the big question is, how much should you invest in advertising for your
business?
I hear people talking all the time about business books or university courses
where they learned about marketing budgets and having a ‘defined budget’
as a percentage of sales.
Like you should spend 10% of turnover on marketing, and ridiculous things
of that nature. Let me tell you: You should only have a marketing budget if
your marketing isn’t working. Because if you’re putting $1 in and getting
$3 back... Why wouldn’t you want to invest as much as your cash flow
allows? In some cases, it may even make sense to borrow cash to invest in
marketing, as you have essentially created a money-printing machine.
The way I think about it, it’s like a vending machine that you can put in a
dollar and buy a $5 or a $10 note. Essentially, you’re buying money at a
steep discount! And why would you limit yourself to how much you should
spend? I don’t know an investment on the planet that gives the types of
returns that efficient paid advertising does, except perhaps super high-risk,
start-up unicorns. Warren Buffett himself, the most successful investor in
the world, only gets a 20% return.
In the pages that follow I’ll be revealing to you my secret selling system
and how I achieved staggering results for thousands of businesses of all
types.
I’ve systematised this process and am handing it to you on a silver platter.
Over a decade of trial and error, millions of dollars spent on scientific
advertising tests, measured down to the dollar – you’ll find all this and
more in the following chapter.
Do'stlaringiz bilan baham: |
