Problem statement and purpose of the study
The research problem of the study lies within the framework of the 2019 Media
Sustainability Index, which suggested that two primary sources of influence the media
in Kazakhstan. The first one was the government and the media owners. The State has
become the biggest advertiser and that for Kazakhstan spends a large budget on public
information orders. However, the budget is distributed, on a bid principle, among,
primarily, the largest public media, which already receives funding from the National
Budget. Such a situation creates conditions for spreading of media monopoly. "The
rule prohibiting monopolization of the media has been removed from the Law "On
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Mass Media", and monopolization has flourished" (Kaleeva, 2013, p. 67). Somehow
related to the channeled funding, which might demotivate journalists to adhere to high
professionalism, is the quality of teaching the new cohorts of journalists.
Journalism is taught at nineteen universities, public and private, Kazakhstan wide.
The largest concentration offering this specialty is the city of Almaty. Despite the
significant number of higher educational institutions, some of which with a long history
in teaching journalism, professionals question the quality of the education they provide.
Students are taught by people who either do not have practical work experience, or
who worked in journalism back in Soviet times "After four years of studies in the
university, the market receives mainly media experts, lecturers-theorists, and media
researchers rather than practicing journalists who are willing to work directly in media
editorial offices" (Media Sustainability Index, 2019, p. 13).
The purpose of the study was to overview the publications in online media covering
the impact governmental public information orders have on the healthy media market
competition in Kazakhstan. Secondly, the opinion of media professionals, expressed in
the media, on the quality of journalism education in the country was studied too. The
qualitative literature review asked two research questions. How does the Kazakhstani
media cover the impact of governmental public information orders have on the healthy
media market competition in Kazakhstan? What opinion do media professionals, express
in the media, on the quality of journalism education in the country?
Methodology
The study implemented a narrative literature overview. It is an unsystematic but
comprehensive synthesis of published scientific literature and professional
documentation. "Narrative overviews are useful educational articles since they pull
many pieces of information together into a readable format" (
Green, Johnson, &
Adams, 2006
p. 103).
Procedure
The selection of the articles was made by using online search with the terms in
Russian финансирование на сми в Казахстане (financing of the media in
Kazakhstan). The free Google search returned thirteen results, which contained the key
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phrase. One of them was a reprint, a second was the Law of the Republic of Kazakhstan
on Mass Media, and a third one was the Prime-Minister's report on the Development
of the mass media in Kazakhstan. The articles were deselected because they lacked
information on the financing of the mass media in the country.
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