Сборник тезисов «Ипак ва зираворлар»

1-шўъба 
Xodjayeva D.X. 
Bukhara State University,Uzbekistan 
INNOVATION IN TOURISM - AS ONE OF THE FACTORS OF 
INCREASING THE LEVEL OF SOCIO-ECONOMIC DEVELOPMENT OF 
THE COUNTRY 
 
Tourism is the main economic activity that has a positive impact on economic 
growth and employment in the country, as it has a huge impact on key sectors of the 
economy, such as transport, hotel and restaurant services, trade, construction, 
consumer goods and many others.
Also, tourism is an important tool for strengthening the opinion of Uzbekistan in 
the world, shaping our values and contributing to the development of the country's 
attractiveness, which is the result of centuries of cultural exchange, linguistic 
diversity and creativity. 
In addition, tourism is becoming an increasingly important aspect in the lives of 
citizens who travel more and more for business or leisure purposes. As an activity 
that affects the cultural and natural heritage, as well as traditions and modern culture 
in the country, tourism provides an opportunity for economic growth and sustainable 
development of Uzbekistan. 
Thus, tourism is a complex intersectoral complex, which requires a systematic 
approach to regulating the socio-economic interaction of many branches of the 
economy, both at the state and regional levels. 
The economic, political and social problems in the world that have affected the 
economies of all countries have had a significant impact on the demand for tourism 
services, so the issue of an innovative approach to tourism is becoming acute. 
To understand what innovations in tourism and services are, how important they 
are, and how they are achieved, we must first determine the concept of innovation as 
such. Innovation is not just something new, it is the implementation of this new one, 
be it the most advanced experience in the field of management, implementation of 
tasks, the introduction of technology and the latest scientific achievements, aimed at 
improving the products and services required by the market. Tourism is for many 
countries the main source of income for the population, with a share in GDP of 50-60 
percent. Even in developed countries, tourism is one of the most important sectors of 
the economy, which makes the innovation process, which is the key to the 
development of any industry, so important.
Proceeding from the aforesaid, it can be concluded that innovation in tourism is 
an ongoing and obligatory process, the essence of which is to develop new directions, 
create new tours and excursions, and offer a new tourist product on the market. 
In accordance with the Strategy of social and economic development of the 
Republic of Uzbekistan until 2021, "the tourist and recreational complex is one of the 
most promising and priority areas for the development of the republic's economy, 
which is a multi-sectoral complex in which the interests of business entities are 
reflected. Increasing the level of social and economic development of any region 
depends to a large extent on the use of potential in the provision of tourist services. 

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In addition, the improvement or creation of new materials, equipment, technological 
processes, products, services and methods, fundamentally alters and significantly 
improves the efficiency not only of tourism, but also of the economy as a whole. 
The successful development of a particular sphere of the economy largely 
depends on the periodically occurring innovation processes that affect not only the 
field of science and technology and technology, but are also closely related to 
economic and social transformations.
Innovation in tourism is the development, the creation of new tourist routes, 
projects, etc., the introduction of which will increase the employment of the 
population and ensure the growth of its incomes [1]. 
Innovations in tourism should be viewed as systemic events that have a 
qualitative novelty and lead to positive changes that ensure sustainable operation and 
development of the industry in the region [2]. Thus, the idea of creating and 
implementing tourist projects that do not even bring significant profits at the 
beginning can give an impetus to the development of tourism and thereby actively 
contribute to the creation of additional jobs and increased incomes of the population. 
The scope of innovation is enormous, it not only covers the practical use of 
scientific and technical developments and inventions, but also includes changes in the 
product, processes, marketing, organization. Innovation acts as an explicit factor of 
change, as a result of activities embodied in a new or improved product, 
technological processes, new services and new approaches to meeting social needs. 
Thus, innovative activity in the sphere of tourism is aimed at creating a new or 
changing existing product, improving transport, hotel and other services, developing 
new markets, introducing advanced information and telecommunication technologies 
and modern forms of organizational and managerial activity. 
However, it should be noted that the introduction of innovations in tourism is 
significantly influenced by the economic situation in the country, the social situation 
of the population, national legislation, as well as intergovernmental and international 
agreements. Therefore, the motives and reasons for the emergence of innovations in 
tourism activities in each country are different. Nevertheless, several characteristic 
features can be distinguished: 
- growth of the population's need to get acquainted with the way of life in other 
regions and acquire new knowledge; 
- glut of the population by many traditional destinations; 
- the aggravation of competition, the growth of proposals for standardized global 
products; 
- the need to deter the departure of their citizens to zones similar to those in the 
regions of their country (nature, culture, climate); 
- a harmonious combination of attractive conditions for recreation and travel 
(natural and cultural features, leisure opportunities, the acquisition of specific goods 
and special tourist services) to fully meet the needs of the most demanding tourists; 
- technological revolution and expansion of services in the economy; 
- the transition from the supply economy to the demand economy. 
Unique and unique are the culture and art of the peoples of our republic.

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Here, each nation has preserved its long traditions, folklore, folk crafts and 
ethnolinguistic appearance. The peculiarity of the Uzbek mentality is the kindness 
and cordiality of people. Attracting tourists to rest in the homes of the local 
population aims to create good human relations between them, the exchange of 
cultures and traditions. When such relationships are established, the hearts of people 
open up and make them ready for any creative creation, which is so necessary for all 
of us, in our difficult times. 
Tourist routes to historical settlements that have preserved cultural heritage sites 
are of great historical, cultural and scientific value and are of great interest to tourists 
and holidaymakers. 
Uzbekistan is a country with a lot of historical attractions and preserved in the 
inviolability of picturesque rural places, with nature parks and museum-cities "in the 
open air". Intensive tours and accommodation in family mini-hotels, the development 
of a network of which is actively encouraged by the state, in such tourist centers as 
Samarkand, Bukhara and Khiva. 
Thus, in the region there is a unique opportunity to create the necessary 
conditions for the development of tourism as a highly profitable branch of the 
economy, whose potential in the republic is greatly underutilized. The emergence of a 
new product in the tourist services market will help to develop other, more advanced 
projects, to enable them to finance. Innovations in tourism require large material, 
financial costs. Therefore, state support is needed. 
At the end of 2016, the President of Uzbekistan Shavkat Mirziyoyev signed a 
decree "On measures to ensure the accelerated development of the tourism industry 
of the Republic of Uzbekistan", which includes the creation and development of 
tourism infrastructure, simplification of visa procedures and provides for the 
establishment of the Coordinating Council for Tourism under the Cabinet of 
Ministers of the Republic of Uzbekistan. The creation of the Coordination Council 
will allow coordinating the activities on the development of tourism between various 
ministries, departments and other business entities, as well as to promptly consider 
and solve issues related to the development of tourism in the country. 
The key mechanism for state regulation and support of tourism development is 
the republican and targeted municipal tourism development programs developed on 
their basis. Successful implementation of the activities of regional targeted programs 
in the sphere in question will allow to ensure a faster development of tourism than in 
other sectors, competitiveness of the republic's tourism products in foreign markets. 
Thus, innovative activity in the sphere of tourism is aimed at creating a new or 
changing existing product, improving transport, hotel and other services, developing 
new markets, introducing advanced information and telecommunication technologies 
and modern forms of organizational and managerial activity.