Pearson New International Edition International pcl tp indd 1

FRONT OFFICE SEMANTICS
Average daily rate (ADR):
Average selling price of all guestrooms for a given time period. The formula
for ADR is as follows:
Total room revenue 
⫼
Total number of rooms sold
Real estate costs are generally higher for full-service hotels because more
land is needed for foodservice facilities, meeting and banquet spaces, parking,
and the other amenities typically provided.
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Difficulties in developing a unified Internet marketing strategy. Full-service ho-
teliers face a unique challenge as they deal with the Internet. The many travelers