Pearson New International Edition International pcl tp indd 1

FRONT OFFICE SEMANTICS
Terrorism:
Threat of danger and actual harm caused by persons for political or religious reasons.
Segment-Specific Challenges
Some challenges are important to specific segments of the lodging industry. These
challenges are outlined in Figure 11.
OVERVIEW OF THE LODGING INDUSTRY
Segment
Full-service hotels
Limited-service hotels
Extended-stay hotels
Convention hotels and
conference centers
Resorts and time-shares
Challenges
• Increased competition from limited-service hotels
• Increased costs to operate foodservices
• Rising construction costs
• Difficulties in developing a unified Internet marketing
strategy
• Increased guest expectations (budget and mid-price
properties)
• Fewer profitable locations
• Brand proliferation
• Conflicts between franchisors and franchisees
• Too many hotels within segment
• Overreliance on corporate travel
• Competing in a multicompetitor environment
• High construction costs
• Competition from nontraditional sources
• Use of meeting technology
• Lagging productivity gains
• Increased expectations about social and local economic
responsibilities
• Transnational competition
• Developing creative time-share marketing exchange
programs
FIGURE 11
Segment-specific challenges.
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