DISCUSSION AND IMPLICATIONS
The study identified several factors that influence women’s career advancement. Hard work, attitude
toward work, communication skills, and problem solving skills were considered by all groups as the most important
facilitators to women’s career advancement. Conflict with family responsibilities, job characteristics, child care
responsibilities, and lack of work support were considered as the strongest constraints.
Females and males had significant differences on Equity (lack of promotion, pay and training), Family
Issues (conflicts with family responsibilities), and Advancement. Recruiters were less aware of these issues than
students and educators. Women viewed these factors as more important than did male students, which suggested
females are more aware of the difficulties they may face in the industry. For example, females may be more likely to
make personal sacrifices to accommodate their careers (Fagenson & Jackson, 1993). Social norms encourage the
allocation of greater power within the family to men, and it is expected that women will make sacrifices to benefit
their husbands’ careers (Melamed, 1995). Melamed also suggested that due to the lack of informal networks,
women tend to rely on job performance and education to achieve success, which may be a good explanation of the
significant differences.
Gender and group significant differences were consistent with the individual item analysis as well as the
related literature. In addition, there was a pattern to the group differences. Recruiters always had significant
differences from educators and students for these significant factors and the mean scores of recruiters were always
lower than educators and students. This suggested that educators and students viewed these facilitators and
constraints as more important and were more aware of these issues than recruiters. One possible explanation to this
pattern is that educators and students may be more familiar with research on gender issues than recruiters are.
Female recruiters did view
Equity
differently from male recruiters, suggesting female recruiters see more
equity issues than did males. This finding was consistent with literature. For example, Gregg and Johnson (1990)
found that women hospitality managers strongly perceived a salary discrepancy favoring men, and Stroh, Brett, &
Reily (1992) reported that female managers in top American companies lagged behind men on salary raises and
promotions. Sexual harassment was not perceived as a major constraint by any groups in this study, as it was in the
literature. However, on the open-ended questions, respondents recommended that this be addressed in class.
Data reported in the study confirmed that women in the hospitality industry continue facing challenges in
their career advancement. Findings suggest that hospitality educators should consider designing curriculum to better
prepare women for career advancement. Industry recruiters should be involved more in the establishment of the
curriculum. Pavesic (1993) reported that only 15 of 40 hospitality educators believed that their own curriculums
were “very relevant”, and only 3 of 19 recruiters in the survey rated hospitality curriculums as “very relevant”. The
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