Objectives of knowledge management


Q. Give some examples of how Magiq is being used and the benefits it offers



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Q. Give some examples of how Magiq is being used and the benefits it offers
Two of our clients are using Magiq in quite different ways:
Hotel Reservation Service (HRS) is using Magiq to build customer databases from 
the interactions of the visitors on its website. Magiq records how users interact with 
the site and logs key information about their behaviour. This includes information about 
their physical location (town/country), their organisation, any search terms they have 
used (in reaching the site), other information which helps to characterise their interest 
(e.g. if they have registered for a newsletter, requested additional information etc.), and 
it also particularly looks for email addresses that they have entered into the site.
M03_CHAF6542_06_SE_C03.indd 79
7/22/14 1:36 AM


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