Objectives of knowledge management

Digital business 
infrastructure 
The architecture of 
hardware, software, 
content and data used 
to deliver e-business 
services to employees, 
customers and partners.
Activity 3.1 
Infrastructure risk assessment
Purpose 
To indicate potential problems to customers, partners and staff of the e-business if 
technical infrastructure is not managed adequately.
Activity 
Make a list of the potential technology problems faced by customers of an online 
retailer. Consider problems faced by users of digital business applications which are 
either internal or external to the organisation. Base your answer on problems you have 
experienced on a website that can be related to network, hardware and software fail-
ures or problems with data quality. 
Answers to activities can be found at
www.pearsoned.co.uk/chaffey
In this chapter we focus on the management decisions involved with creating an effective 
technology infrastructure rather than explaining the technology in detail. We explained the 
technology such as TCP/IP/XML and XML in more detail in previous editions, when it was less 
familiar to readers. In this edition, the technology introduction is covered through references 
to other sources and online material taken from other editions. Research and feedback from 
users of the book have shown that this knowledge usually exists from other courses, modules 
or from work, so there is little value in duplicating it. Instead, there is a demand to learn more 
about the management issues of deploying the technology, summarised in Table 3.1 .
The interview on Magiq gives an example of how integration of a service into a website 
can help deliver better results for a business.
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