Objectives of knowledge management

Dave Chaffey’s Smart Insights (
www.smartinsights.com
) Discussion on business models 
and spreadsheets for modelling publishing and e‑commerce revenue.
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3
➔ 
Digital business infrastructure 
components 88
➔ 
A short introduction to Internet 
technology 89
➔ 
Management issues in creating 
a new customer-facing digital 
service 90
➔ 
Managing internal digital 
communications through intranets 
and extranets 107
➔ 
Web presentation and data 
exchange standards 114
Focus on. . .
➔ 
Web services, SaaS, cloud 
computing and service- oriented 
architecture (SOA) 96
➔ 
Internet governance 116 
Chapter at a glance
Main topics
Managing digital 
business infrastructure
After completing this chapter the reader should be able to:
● 
Outline the range of hardware and software technologies used to 
build a digital business infrastructure within an organisation and 
with its partners
● 
Review the management actions needed to maintain service 
quality for users of digital platforms
Management issues
The issues for managers raised in this chapter include:
● 
What are the practical risks to the organisation of failure to 
manage the e-commerce infrastructure adequately?
● 
How should we evaluate alternative models of delivering web 
services?
Case studies
The following additional case studies 
are available at