Objectives of knowledge management

Q. What are the differences to other similar tools or the well- known Amazon 
personalisation?
Today, there are behavioural targeting tools that display content on the basis of cur-
rent behaviour, but we are unaware of any solution that builds and maintains long- term 
customer behaviour records for every individual visitor, and lets the site owner use that 
combination of long- term and real- time behaviour to personalise their communications 
and web page content.
Also, all other approaches to personalisation or recommendation require the site 
owner to undertake significant tagging activities to collect the data needed, and to 
add tags to allow content to be added. Magiq by contrast is effectively tag- free, only 
requiring the inclusion of a static script file into the pages of the site. This can be done 
via a one- time change to the content management system or can even be done via the 
web servers or load balancers for the site.
This has several implications. Firstly, deployment of the solution is almost instan-
taneous, and secondly, a static/flat site or a site or application which the customer is 
unable to change can be turned into a site with dynamic content and rich media con-
tent using Magiq very simply. Moreover, the marketing team can change the content, 
personalisation rules and content types instantly via Magiq’s simple interface.
In actuality, Magiq brings exactly the levels of personalisation and creativity that 
Amazon has implemented, without needing to spend the millions of pounds in custom 
development and technology that they had to utilise to implement their solution. In our 
view, Magiq is really Amazon personalisation in a box!
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