Twitter
Each Twitter user, who has an average of 208 followers and 307 Tweets and
spends an average of 170 minutes on their profile, presents a marketing
opportunity. Half of its signups remain active daily, with 29% of them visiting
their Twitter several times each day.
Twitter is more about engaging customers for their brand loyalty. About 85%
of Twitter users feel a connection to a business that they are following on
Twitter.
LinkedIn
There are two new LinkedIn sign ups every second. Now, it has over 270
million users, creating another social media giant.
Marketers love Facebook, Twitter, and Google+ and often ignore LinkedIn.
However, LinkedIn is actually the ideal platform for B2B marketing.
The site is proud of its mostly professional users, who are linked to
companies. If you don’t want to miss out on a lot of social media love, make
sure to stay active on LinkedIn, too.
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