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SOCIAL SHARES ARE CONSIDERED LINK BUILDING
For years, businesses have used both legitimate and illegitimate ways to get 
links to their website and improve their rankings. However, things have 
changed.
Now, links are obtained by creating original content and sharing it online, 
especially across social media. Links from your Facebook, LinkedIn, 
Google+, Twitter, YouTube, and other social networks to your content will 

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show the search engines that your website is credible with useful content 
and that it should be ranked for the keyword phrases that you used.
Look at how a link that is retweeted a number of times compared to a link 
that did not receive a single tweet will be more visible in Google and other 
search engines since it is assumed to have more valuable content for being 
shared several times on social media.
Produce great content on social media to attract audiences and search 
engines alike. But the most important thing is still to engage your followers 
and establish real relationships with them to gain their trust and hopefully, 
their social shares.