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GIVE YOUR FOLLOWERS A CLEAR CALL-TO-ACTION
 
Tell them what to do, which is to visit your website.
No matter how great and shareable your posts and images are, they would 
remain useless without any effect on your clickthrough rate if they don’t 
include a link to your blog or website. Aside from the link, you can also 
establish branding by including your logo or company name in your posts.

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Once your posts with your branding and link are shared, this will increase 
exposure for your website and possibly increase your clickthrough rates as 
well.
Don’t commit the common mistake of not telling your fans what you need 
them to do. Be clear in telling them that you want them to join a membership, 
to buy what you are selling, or to follow them on your other social media 
accounts, then give them a link to help them complete their action.