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SOCIAL MEDIA CONTENT SPEEDS UP INDEXATION 
PROCESS
Search engines consider content shared across social networks. The more 
links your website gets, the quicker it gets indexed. Since social media can 
drive links to your web content faster, it can usually hasten the indexation 
process.
For instance, content that has received more retweets may cut indexation 
time by 50, while cutting the time it takes for the search engine bots to locate 
your content from two hours to two seconds.

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21 
SOCIAL MEDIA MARKETING INCREASES BRAND 
AWARENESS
When you talk to people on Facebook, Twitter, or any other social network, 
you seem more “real” to them. Your image is now more than just a 
corporation that is disconnected from your customers. Instead, you talk to 
them while tackling real issues related to your products and services. It is like 
having an actual relationship with them, which will likely give you customer 
loyalty and long-term business.