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What does your target audience use? 
 
Determine which social media site your audience use. Not all your 
followers are actual people.
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Which site has the most active audience? 
 
Having many users does not automatically mean lots of activity. 
Google has 1 billion users, but only 35% were actively using their 
account in the past month.
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Which site does your audience use for searching? 

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Every minute, millions of searches are done on Google, Facebook and 
Twitter. If you stay active on these platforms, your audience may find 
you.
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