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CHAPTER 3: SOCIAL MEDIA PLATFORMS 
THAT REALLY MATTER

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Social media is here to stay, that is, if you want to maintain your online 
existence. Marketers hold onto it for their business’ dear life. But if you use 
it for the sole purpose of marketing, this is when things might get confusing.
HOW TO CHOOSE A PLATFORM
That’s because there are a lot of social media sites, various methods to 
engage your audience, and the different styles used in each platform. So 
how you should you choose the best platform for you? You will find out after 
answering these questions.
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