Microsoft Word Marketing Plan Nike docx

 

May 31, 2015

 

May 31, 2016 

Total revenue 

30,601,000   

34000000 

Marketing expense 

•

 

Marketing 

communication 

 

32% 

 

34% 

•

 

Marketing channels 

10% 

11% 

•

 

Marketing research 

10% 

12% 

Total expense % of sales 

52% 

57% 

 

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January   1,   2016   

[

STRATEGIC MARKETING PLAN OF NIKE

]

   

   

   

Page   23   

   

From this table, it is seen that with the increment about 10% in Sales according to their strategy, 

it is forecasted that in 2016 it may have also 10-11% increment in sales and hence can increase 

its marketing expenses by 5% of Sales in 2016. 

Implementation, Control and Contingency Plan  

 

Implementation of marketing plan 

Nike can ensure its correct marketing plan through controlling procedures of top management 

and with proper guidance to all departments of organization. The objectives of Nike can be 

correctively achieved by proper check and balance of company’s market share, profit, sales, 

budget and continuous analysis of all departments of company so that marketing plan could 

implemented and could meet with targets. 

Also through proper setting of milestones, budget and department selection to work on objectives 

of marketing communication, channels and research then the marketing plan would be executed 

in timely basis and with fewer errors. 

 

Contingency plan 

If all the set standards and controlling procedures wouldn’t meet with marketing plan execution 

then alternative plan would be there to set the marketing plan, the alternative plan include the  

•

 

Backhouse resources in terms of extra budget plan, remedy for new designs and 

communication ways, redefine or redesign marketing plan and strategies.