Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Page   26   

   

Nike Inc

. (2016, 02 29). Retrieved from 

https://www.google.com/finance?q=NYSE%3ANKE&fstype=ii&ei=6w68VomINMOnu

gTC5YW4Cg 

Nike Inc.

 (2016, 03 15). Retrieved from Wikipedia: https://en.wikipedia.org/wiki/Nike,_Inc. 

4P of Nike

. (n.d.). Retrieved from scribd: http://www.scribd.com/doc/76309961/4-P-s-of-

Nike#scribd 

About Nike

. (n.d.). Retrieved from Nike Official: http://about.nike.com/pages/executives 

Aid, B. (2005). Nike: Evolution of marketing strategy. 

http://www.icmrindia.org/casestudies/catalogue/Marketing1/MKTA018.htm

. 

Anna. (2013). 

Consumer Behavior

. Retrieved from 

https://consumerbehaviourmcgill.wordpress.com/2013/01/19/nike-more-than-a-logo/. 

Blogspot

. (n.d.). Retrieved March 2016, from Marketing: 

http://matthopkinspsumarketing.blogspot.com/ 

case-study nike

. (n.d.). Retrieved March 2016, from linkhumans: http://linkhumans.com/case-

study/nike 

Deng, T. (2009). “Just Done It”--- Nike’s New Advertising Plan, Facing Global Economic 

Crisis. 

International Journal of Business and Management

. 

Directory. (2001). 

International Directory of Company Histories, Vol. 36

. 

Hanrahan, w. (2002). Bussiness enviromental audit critically access the strategic direction of the 

nike brand. 

Kearney, N. (2009). 

nike Inc: coporate Responsibility Report.

  

Marketing mix of Nike

. (n.d.). Retrieved march 2016, from Marketing 91: 

http://www.marketing91.com/marketing-mix-nike/ 

Marketing strategy of Nike

. (n.d.). Retrieved from http://sales-management-

slides.com/marketing-strategy-of-nike/ 

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January   1,   2016