Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Personal Selling 

For this IMC strategy, Nike has in stores personal sales efforts. The stores offer staff’s 

help for customers to learn more about the company's products and to purchase these 

products. In some cases, sales staff helps customers to find the right products to promote 

the Nike Company through personalized service.

 

The customer experience has been developed by staff trained to help and persuade sales. 

Customers feel good about buying Nike products. They also sell these products which 

customers feel as having better decisions. Therefore, the combination of Nike’s 

marketing communication while promoting the company's products, improves customer 

experience and use personal selling to build relationships with customers (Nike 

marketing communications-mix).

 

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Direct Marketing 

Nike uses direct marketing to promote new products to the target market. These new 

products are usually advertised heavily. However, to make a bigger impact, the firm uses 

salespeople to approach certain organizations or individuals in target market segments. 

As the Nike approaches sports organizations in colleges to promote its products. Nike’s 

marketing communications mix uses direct marketing to establish stronger relations with 

target customers and motivate them to purchase the company’s products.

 

It uses direct marketing to introduce new products to the target market. These new 

products are usually heavy advertising. However for having larger impact, the company 

may use some of the organizations or individuals close to the seller in the target market 

segment which can direct promote the product to customers. (Nike marketing 

communications-mix).

 

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Sales Promotions 

Nike’s sales promotions include coupons and special offers to customers which it target. 

The characteristics of these products business and its benefits can be as discount coupons 

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January   1,   2016