Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Page   22   

   

Financials- Cost/Budgeting 

 

Income statement of Nike  

All numbers are in 000s 

Period Ending 

May 31, 2015

 

May 31, 2014

 

May 31, 2013

 

Total Revenue 

30,601,000  

 

27,799,000  

 

25,313,000  

 

Cost of Revenue 

16,534,000   

15,353,000   

14,279,000  

Net income applicable  

To common shares 

       3,273,000 

      2,693,000 

2,472,000 

 

The net sales or revenue of Nike in year 2015 has increased to 31.34B as compared to previous 

years 27.8B and 25.3B in 2014 and 2013 respectively. Hence its net income is increased to 3.62B 

so from its increased revenue and income it can be forecasted that it can increase its expense 

towards marketing to get increment in its market share and expand its business in other countries 

as well. (yahoo finance) 

So by looking to financials of Nike, following is the forecasted financial plan or budget plan for 

Nike for the year 2016 is made: