Microsoft Word Marketing Plan Nike docx

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STRATEGIC MARKETING PLAN OF NIKE

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Page   25   

   

References  

   

Consumer behaviour in relation to premium products.

 ( 2015, march 23). Retrieved from 

http://www.ukessays.com/essays/marketing/consumer-behaviour-in-relation-to-premium-

products-marketing-essay.php. 

Rourke, Elizabeth; Troester, Maura; Salamie, David. (2006). 

International Directory of 

Company Histories

. Retrieved from http://www.encyclopedia.com/topic/NIKE_Inc.aspx. 

Nike News

. (2010, May 04). Retrieved from NIKE, INC. INTRODUCES 2015 GLOBAL 

GROWTH STRATEGY: http://news.nike.com/news/nike-inc-introduces-2015-global-

growth-strategy 

ASK

. (2014). Retrieved from http://www.ask.com/business-finance/nike-s-target-audience-

e1e7f9dc7fe780d2. 

Nike.inc. 

. (2014). Retrieved from 

http://www.nikeresponsibility.com/report/content/chapter/labor. 

Sporting Goods Industry - Statistics & Facts

. (2014). Retrieved from 

http://www.statista.com/topics/961/sporting-goods/. 

(2015). 

Athletic & Sporting Goods Manufacturing in the US: Market Research Report.

  

The consumer decicion process of Nike.

 (2015). Retrieved from 

http://www.ukessays.com/essays/marketing/the-consumer-decision-process-of-nike-

marketing-essay.php 

The CONSUMER DECISION PROCESS of Nike.

 (2015). Retrieved from 

http://www.ukessays.com/essays/marketing/the-consumer-decision-process-of-nike-

marketing-essay.php. 

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January   1,   2016