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How to Talk to Anyone 92 Little Tricks for Big Success in Relationships (Leil Lowndes) (z-lib.org)

Getting the Real Grabber
It’s not just doctors. Every profession has concerns that are all the
buzz within the industry. The rest of the world, however, knows
little about these fixations. For example, independent booksellers
constantly complain that big superstore chains are taking over the
industry. Accountants lie awake nights worrying about liability
insurance for faulty audits. And dentists grind their teeth over
OSHA and EPA regulations. Oh, us writers, too. We’re always
bellyaching about magazines not paying us for electronic rights to
our precious words.
Suppose some hapless soul were unlucky enough to find him-
self in a party of writers. Making conversation with these folks
(who seldom know what they think until they see what they say)
is no easy task for one who is accustomed to communicating in
the spoken word. However, if before the party the nonwriter had
called just one writer acquaintance and asked about the burning
issues, he’d have had hot conversation with the wordsmiths all eve-
ning. I call the technique “Baring Their Hot Button.”
Back to the art show you’re about to attend. You can’t let Sally
hang up yet. She’s given you the two best opening questions for
How to Bare Their Hot Button (Elementary Doc-Talk)
155
Technique #40
Baring Their Hot But ton
Before jumping blindly into a bevy of bookbinders or a
drove of dentists, find out what the hot issues are in
their fields. Every industry has burning concerns the
outside world knows little about. Ask your informant to
bare the industry buzz. Then, to heat the conversation
up, push those buttons.
04 (143-170B) part four 8/14/03 9:18 AM Page 155


artists. But don’t let her go until you get the real conversational
grabber. Ask her the hottest issues going on in the art world. She
might think a minute and then say, “Well, there’s always art prices.”
“Art prices?” you ask.
“Yes,” she explains. “For example, in the 1980s the art world
was very market-driven. Prices went sky-high because some
investors and status seekers paid exorbitant amounts. We feel that
kind of took art away from the masses.”
Wow, now you’re really armed with some good insider art talk!

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