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Pump Their Pulp for Even More Fuel



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How to Talk to Anyone 92 Little Tricks for Big Success in Relationships (Leil Lowndes) (z-lib.org)

Pump Their Pulp for Even More Fuel
Then, when you crave a bigger hit of insider lingo, start reading
trade journals. Those are the closed-circulation magazines that go
to members of various industries. Ask your friends in different jobs
to lend you one so you’ll have even more fuel for the conversa-
tional fire.
All industries have one or two. You’ll see big glossy rags with
names like 
Automotive News

Restaurant Business

Pool and Spa
04 (143-170B) part four 8/14/03 9:18 AM Page 158


News

Trucking Industry
, and even 
Hogs Today
for people in the pig
business. (Excuse me, they call themselves “swine practitioners.”
Hey, you never know when, to make your next big sale, it will help
to speak pig.) Any one issue will give you a sample of their lingo
and inform you of the hottest issues in that field.
When it comes to people’s hobbies and interests, browse
through magazines on running, working out, bicycling, skiing,
swimming, and surfing. Large magazine stores carry biker rags,
boxer rags, bowler rags, even bull-riding rags. You’ll find thousands
of special-interest magazines published every month.
Several years ago, I got hooked on buying a different one each
week. It paid off quickly when a potential consulting client invited
me to dinner at her home. She had a beautiful garden and, thanks
to 
Flower and Garden Magazine
, I could throw out insider terms
like 
ornamentals

annuals
, and 
perennials
. I could even keep up
when the discussion turned to the advantages of growing from
seeds or bulbs.
Because I was so fluent in “flower,” she invited me to take a
longer walk with her to see her private back gardens. As we
How to Secretly Learn About Their Lives
159

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