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Список использованной литературы: 
1.
Бейкер К. Теория семейных систем М. Боуэна//Вопр. психологии. 1991. № 6. С. 155-
164; Бейкер К. Теория семейных систем М.Боуэна. Основные понятия, методы и клиническая 
практика. – М., 2005. 
2.
Совладающее поведение: Современное состояние и перспективы Под. ред. А.Л. 
Журавлева, Т.Л. Крюковой, Е.А.Сергиенко. – М.: Изд-во «Институт психологии РАН», 2008. 
 
DEVELOPMENT OF INNOVATIVE SERVICE STRATEGIES IN THE HOTEL 
INDUSTRY 
Davronov I.O. 
PhD researcher, Bukhara State University,
 
Abstract
: article analysis the development of innovative service strategies in the hotel 
industry. After pandemic it is important to find right place in competitive tourism market. That’s 
reason it is important for hotel owners to create new innovative types of services. In our research, 
near 65% of leaders answered to have carried out an impressive extent of innovations in the 
technology classification; yet investigating the utilization of online innovation, there are huge 
contrasts in how hotels, Hotelbeds and AirBnBs cooperate with their visitors previously, during and 
after their visit and offer customized support all through.
Keywords
: innovations, technology, hospitality, hotel industry, types of innovations, digital 
tourism, strategy, services. 


249 
These days most service innovations in hotel industry come from technological innovations. It 
is a vital driver of development, a successful method to neutralize advanced interruption and 
sharing economy firms, and a powerful apparatus in drawing in more youthful ages.
Top executives and main directors concur on the need to reinforce the business' capacity to 
persistently adjust and innovate by working with interest in new technologies and ceaselessly 
adjusting to new technological abilities. In spite of the significance of innovation progression, these 
organizations don't acquire essentially higher outcomes in generally speaking client maintenance 
and normal bed inhabitance rate. Interest in new technologies ought to be reinforced through a mix 
of a few types of innovation.
Innovation in hotel industry has drawn in significant interest, part of the way since its cycles 
and exercises are so different, and incompletely in light of the fact that its effect on execution is as 
yet a riddle. This research proposes an extensive hypothetical model that surveys blends of 
technological and non-technological innovations and the interrelation between various development 
systems that add to creating upper hands.
Utilizing information from 2015 and 2019 CIS, it experimentally looks at changed innovation 
systems, investigates their part in hierarchical exhibition, and completely explores sectoral variety 
in innovation techniques among hospitality and other assistance subsectors. Near investigation 
proposes that accommodation is the most un-creative help movement. The discoveries likewise 
show that in lodgings deals turnover is decidedly related distinctly to complex innovation 
procedures that accentuate both mechanical and non-mechanical development.
The research concludes that the degree of advancement shifts from one area to another and 
that innovation systems can effectively affect execution relying upon the sector. 
Hotels make a benefit essentially by giving inn services. For some explorers in their get-away, 
visit or excursion for work, hotels are places they stay when out of the home. As a developing 
industry, the hotel's business presently incorporates a wide range of housing from rich 5-star inns to 
youth lodgings.
Other than room services, most lodgings likewise offer an assortment of accessorial services, 
including yet not restricted to food, drink, clothing and valet services. Also, the undeniable level 
hotels can offer meeting rooms, pools, beauty parlors, wellness centers and numerous different 
facilities to both business and relaxation explorers. 
The hospitality business continually changes and advances even with new industry and 
customer patterns. Remarkable financial changes likewise direct the direction of the market. 
Investigators and industry managers persistently give figures to give organizations an approach to 
construct their upper hand. The business never stops.
Client assistance is at the center of innovation and great strategic policies. This is the case 
regardless of where the business goes. All things considered, the future in the hospitality area 
straightforwardly lies in the possession of visitors and clients, so it's basic that you generally 
wonderful your client support.
To do that, you need to be inventive and receive new just as attempted and-tried arrangements 
into your activity. It's basic to have this equilibrium to meet the assumptions for your millennial 
clients and take your business forward in general. 
Yet, it seems surprising that for many hoteliers something as simple as defining innovation 
can be a challenge. 

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