r in i b e lg ila b b e r a d i. A y n a n s h u to v a r n i s o tib o la r e k a n , x a r id o r s h u
ta r iq a u n in g
jo z ib a d o r lig in i, o ‘z in in g m u a y y a n e h tiy o jin i q o n d ir is h
d a r a ja s in i h a rtid a b u to v a rn i s o t i b o lis h v a u n d a n fo y d a la n is h b ila n
b o g ‘liq b o ‘lga.n x a r a ja tla rg a t a y y o r l i k d a r a ja s in i b a h o la y d i.
X a r id o m in g m u a y y a n e h t i y o j l a r i n i q o n d ir is h d a ra q o b a tc h i to v a r-
la r g a n isb a ta n u n in g u s t u n l i g i n i t a ’m in lo v c h i s ifa t v a q iy m a t ta v s if-
n o m a la ri y ig ‘i n d i s i t o v a m i n g r a q o b a tb a r d o s h lik d a ra ja s in i
b e lg ila b
b e ra d i.
E le k tro n tijo r a tn in g r i v o j l a n i s h i , b o z o r la m in g g lo b a lla s h u v te n -
d e n s iy a la ri k u c h a y is h i r a q o b a t n i k u c h a y tir u v c h i m a n b a la rd a n b iri
b o ‘lib x iz m a t q ila d i. U n in g o ‘s is h i k o r x o n a la r o ld ig a o ‘z to v a r la r i
ra q o b a tb a r d o s h lig in i o s h iris h ., u la m i n g r a q o b a tli u s tu n lig in i y a r a tis h
v a z if a s in i q o ‘ y a d i.
U s tu n lik ta q q o s la g a n d a n s e z i l a d i , s h u n in g u c h u n n is b iy ta v s if n o -
m a h is o b la n a d i v a tu rli o m i l l a r b ila n iz o h la n a d i.
U s tu n lik o m illa r i-
ni ik k ita k e n g to if a g a t a q s i m l a s h m u m k in : ta s h q i v a ic h k i r a q o b a tli
u s tu n lik . U la r to v a r v a f i r m a n i n g o ‘z r a q o b a tc h ila r i b ila n k u r a s h is h
q o b iliy a tin i ta v s ifla y d i.
T a s h q i ra q o b a tli u s tu n lik t o v a m i n g « b o z o r k u c h i» n i a k s e ttira -
d i. B u k u c h u n i r a q o b a t c h i l a r g a n is b a t a n q im m a tro q
n a r x d a s o tis h
v a u n g a o ‘x s h a s h b o s h q a t o v a r l a r d a n n o r o z i x a rid o rla r e h tiy o jla rin i
q o n d iris h im k o n iy a tin i a s o s l a b b e r a d i. Ic h k i ra q o b a tli u s tu n lik e s a
to v a r ta n n a r x i r a q o b a t c h i l a r g a n i s b a t a n p a s tr o q b o ‘lib, m a h s u ld o r lik
y u q o rilig i va is h la b c h i q a r i s h x a r a j a tl a r i d a g i u s tu n lik k a a s o s la n a d i.
S h u n d a y q i l ib , to v a r r a q o b a t b a r d o s h l i g i u n in g i s te 'm o lc h ila r
u c h u n jo z i b a d o r li k d a ra ja s i s i f a t i d a k o ‘r i b c h iq ilis h i m u m k in b o ‘lib ,
b u u la m in g b i r q a to r t a l a b l a r i m a jm u y in i q o n d iris h
im k o n iy a tin i
b e lg ila b b e r a d i. X a r id o r t o v a r d a n f o y d a la n is h n a tija s id a u n d a n o li-
n u v c h i f o y d a li s a m a r a n i v a u n i s o tib o l is h v a e k s p lu a ta ts iy a q ilis h
b ila n b o g ‘liq x a r a ja tla r n i b a h o l a r e k a n , to v a rn i ta n la b o lis h n i a s o s
la b b e ra d i. S h u s a b a b d a n t o v a r r a q o b a tb a r d o s h lig i i s te 'm o lc h i to -
m o n id a n t o v a r n a r x i, s ifa ti v a u n g a k o ‘r s a tila d ig a n s e rv is d a r a ja s in i
91
ta q q o s l a s h y o ‘li b ila n a n iq la n a d i. T o v a rn in g m a rk e tin g
m u h iti k a b i
k o 'r s a t k i c h h a m ta q q o s la n is h i lo zim .
T o v a rn in g r a q o b a tb a rd o s h lik v a jo z ib a d o r lik o m illa rin i a k s etti-
r u v c h i ta s n ifiy s x e m a n i n a r x - s if a t- s e r v is - m a r k e tin g m u h iti z a n jiri
s i f a t i d a i f o d a l a s h m u m k in (6 .1 -ja d v a l).
Do'stlaringiz bilan baham: