DVD script:
ad, advert, advertise, advertiser, advertising, advertisement
Activity 2 Work in pairs. Match the logos and slogans. 4 min
Objective: to raise awareness of famous brands
STEP 1: Establish the diff erence between logos and slogans.
STEP 2: Ask the pupils to look at the logos and
say what companies they
represent. Ask what these companies sell.
STEP 3: The pupils match the logos and slogans.
Answer key: 1B, 2C, 3A, 4E, 5G, 6F, 7D
Activity 3 Read and say which slogan you like most and why. 8 min
Objective: to improve reading skills
STEP 1: The pupils read the slogans of famous companies.
STEP 2: Help with unknown vocabulary if necessary.
STEP 3: Ask them to choose the slogan they like most and explain why it seems attractive to them.
Activity 4a Work in groups of 4. Make an advert. 10 min
Objectives: to develop creativity; to enable the pupils to make an advert
STEP 1: The pupils work in groups and choose a thing.
STEP 2: The pupils design a logo.
STEP 3: The pupils write a slogan.
IV. Post-activity
Activity 4b Present your advert. 5 min
Objective: to improve public speaking skills and self-confidence
The pupils make a presentation. Point out that they can use visual aids to make their presentation
more attractive.
V. Homework 2 min
Task 1. Explain that they must make an individual presentation. Say that they can choose any item,
product or company (drink, food, book, school, etc.) They must create a logo and write a slogan.
They should add some information about this item.
Task 2. Explain to the pupils that they must choose any advert from a magazine or
billboard and write
about it. Point out that they must say whether they like it or not and prove why.
VI. Evaluation Giving marks
Deputy director on educational affairs___________
Signature _________
Grades
English Teacher:
Dates
Mirolimova M
Lesson 5 Are you for or against?
The aim of the lesson:
Educational: - to learn to express opinions on advertisement and its impact
Developing: - to enable pupils to use critical thinking skills
Socio-cultural: - to raise awareness of the advert impact on
society
Competence: SC1, FLCC and SC
Learning outcomes: By the end of the lesson, pupils will be able to: express their opinions on
advertisement and its impact.
Type of the lesson: non-standard, mixed
Method of the lesson: group work, pair work
Equipment: Textbook; the DVD of
the book
TECHNOLOGICAL MAP OF THE LESSON:
№
Do'stlaringiz bilan baham: