For this unit Refers to Student’s Book pages Writing headlines

Students discuss the questions in pairs and then feed back to the class.
 Suggested answer
2  Short slogans are more effective for grabbing attention, and may be more 
memorable. Longer slogans may be effective if there is a lot of information to 
be conveyed.
    b 
Students work in pairs to complete the table. Point out that they will have to use 
some of their real-world knowledge, as well as some guesswork. 
 Answers
2  coach company / Greyhound USA
3  vermouth (drink) / Cinzano
4  tour operator / Thomas Cook
 
5  bank / Barclays
6  chocolate / Mars
7  magazine / TIME
8  beer / Miller
    c 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1  The 
Independent
, Greyhound, Cinzano and Thomas Cook ads contain no nouns. 
2  Verbs, adjectives and pronouns are used to convey the meaning instead.