For this unit Refers to Student’s Book pages Writing headlines

Exercises 1c and 1f.
  2  a 
Students read the contact report to answer the questions and then discuss in 
pairs.
 Answers
1
 
Raffaella Livingstone, general account manager at 
Media Design Advertising
 
2  John McEwans, brand manager at 
The Daily Sunshine
3  To summarise the details of the recent meeting
    b 
Students work individually to complete the contact report and then check their 
answers in pairs.
 Answers
2  campaign 
6  deadline
3  budget 
7  adverts
4  print 
8  reason
5  prime-time 
9  queries
    c 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1 
Dear
 plus name at the beginning and 
Yours sincerely
 at the end.
2  None
3  In the top left there is the recipient’s / client’s address and in the top right there 
is the sender’s / company’s address.
4  Underneath the recipient’s address
5  Yes. However, it is written in note form and has section titles, which are two 
features that formal letters don’t usually have.
    d 
Students work in pairs to underline useful phrases and then feed back to the class.
    e 
Students plan their writing in class individually or with a partner, and complete