For this unit Refers to Student’s Book pages Writing headlines

Students discuss the questions in pairs and then feed back to the class.
 Suggested answer
2  Agencies play a crucial role in the success of an advertising campaign unless 
the campaign is produced in-house, but an equally crucial role is played by the 
client, who must have a clear idea of the aims and strategy of the campaign.
    b 
Students listen to complete the information and then check their answers in pairs. 
 7.1
 page 97
 Answers
Raffaella Livingstone: general account manager 
Cecily Valley: copywriter
Dave Terry: art director
John McEwans: brand manager 
Frances Lohan: assistant brand manager
Headquarters: Milan (Italy)
 
Place of meeting: New York 
Possible ad types: Print and TV 
Next meeting: In ten days’ time (1st August)
Target market and budget aren’t mentioned.
l 
Selling your services to a potential client
l 
Creating a print advert
l 
Creating a screen advert
l 
Presenting a finished ad