For this unit Refers to Student’s Book pages Writing headlines

the podcast, as this will make it feel less natural.
    b 
Students perform or record their podcasts.
Extension activity: simulation part 4
Students work in the same groups as for simulation part 3 to plan and record 
a podcast on the theme of learning English for the Media. Encourage them to 
upload their podcasts to the blogs they created in part 3. Students listen to each 
other’s podcasts to decide whose is the best / funniest / most informative.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 6 New media Teacher’s Notes

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Background information and useful web links
New media
 refers to the digital technologies which have emerged since the 1980s, 
especially those connected with the Internet. As some of these technologies have been 
around for over a quarter of a century, they are not particularly new, but the term 
is nonetheless useful. The definition may also include computer games and mobile 
phones, although increasingly the internet is becoming central to these too. One key 
feature of new media is its interactivity: users have much more control over what they 
experience than was the case with traditional media such as newspapers or television. 
Another feature is that it is distributed to users digitally, where older technologies 
used analogue broadcasting, for example radio waves. 
Another key feature of new media is 
convergence
, i.e. the coming together of once 
separate media. Classic examples include digital cameras and web browsers built into 
mobile phones.