For this unit Refers to Student’s Book pages Writing headlines

it as a homework activity. Students should use the phrases they underlined in 
Exercise 2d.
Extension activity: simulation part 1
Students work in small groups. Each group should represent a different 
advertising agency, and hold a meeting to plan an advertising campaign for the 
agency itself, intended to attract new clients. The campaign will involve billboards, 
print, TV and internet advertising. In this first part of the simulation, they should 
decide on a general theme for the campaign, and prepare a simple billboard 
advert to launch the campaign. When the billboard adverts are finished, students 
display them on a class noticeboard or post them on a class website, and decide 
as a class which are the best / funniest / most effective.