For this unit Refers to Student’s Book pages Writing headlines

www.cambridge.org/elt/englishforthemedia
UNIT 7 Advertising Teacher’s Notes

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Extension activity: simulation part 4
Students complete their advertising campaigns for their agencies by creating 
a viral advert. The aim of the advert is for potential clients to watch the advert 
online, and be so impressed/entertained by it that they then forward a link to their 
friends, who forward it to their friends, and so on. For some examples, search 
YouTube for 
viral advertising
 and similar terms. The students’ advert should of 
course include at least some English, and will be limited by the technology you 
have available. If you do not have the resources available to produce such an 
advert, students should meet to plan their ads and then present their ideas to the 
class, using the language from this unit.
When the viral adverts are finished, students should post them online, for example 
on YouTube, to see if they attract any interest and succeed as genuine viral 
adverts.