For this unit Refers to Student’s Book pages Writing headlines

www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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Extension activity: describing trends
As a class, make a list of positive and negative nouns and verbs for describing 
trends. Underline the stressed syllables and note the irregular verbs.
Nouns
Verbs
Positive changes
An improvement
An increase
A rise
To improve
To increase
To rise (rose, risen)
Negative changes A fall
A decline
A drop
A loss
A slump
To fall (fell, fallen)
To decline
To drop
To lose (lost, lost)
To slump
    d 
Students describe the trends in pairs. You could make this more difficult by 
telling them not to look at the phrases in the book, but only the nouns and verbs 
on the board, to help them describe the graphs.
    e