For this unit Refers to Student’s Book pages Writing headlines

97
PhotocoPiable
Cambridge English for  
the Media
TEACHER’S NOTES
Professional English
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8
 
Marketing

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    c 
Students work individually to complete the description and then check their 
answers in pairs.
 Answers
2  by  
5  of
3  from  
6  on
4  to
    d 
Discuss the question as a class. Avoid confirming students’ ideas, as this will 
pre-empt Exercise 2a. Check students’ understanding of the difference between 
percent
 and 
percentage points
 (see background information on page 14).
 Answers
Sparkle
’s market share has decreased from 35.1% in 06/7 to 28% in 07/8.
  2  a 
Students listen and check their answers. 
 8.1
 page 98
    b 
Students listen again and tick the phrases they hear.  
 8.1
 page 98
 Answers
Talking about trends
 
Sales are falling. 
There’s been a dramatic 20% decline in the number of copies sold. 
Sales have dropped from 151,056 copies to 120,845. 
We lost 7 percentage points of our original market share altogether. 
Our competitors’ sales have risen by 5 percentage points and 2 percentage points 
respectively.