For this unit Refers to Student’s Book pages Writing headlines

Language note
Respectively
 is used to give separate pieces of information about two or more 
entities. For example, 
Sales of Magazines C and D decreased by 5% and 10% 
respectively
 = Magazine C lost 5% and Magazine D lost 10%.
    c 
Students discuss the phrases in pairs and then feed back to the class.
 Answers
Phrases that describe positive change:
Profits are improving.
Phrases that describe negative change:
Sales are falling.
Our losses are increasing.
There’s been a dramatic 20% decline in the number of copies sold.
Sales have dropped from …
We lost 7 percentage points of our original market share altogether.
Our competitors’ sales have risen by …
Our profits slumped by 27%.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009