For this unit Refers to Student’s Book pages Writing headlines

partners by providing the first/next word if necessary, but they may not provide 
more than five words as prompts for any column.
    g 
Students work individually to complete the sentences and then check their 
answers in pairs. 
 Answers
1  use  
4  getting 
2  doing  
5  use
3  shoot
Extension activity: useful words and phrases
Students read audioscript 7.3 to find useful words and phrases connected with 
advertising and visual techniques and with the meanings of ideas and symbols. 
Write their words and phrases on the board.
 Suggested answers
Advertising and visual techniques: a catchy slogan; to arouse people’s curiosity; a 
TV campaign; the foreground / the background; to turn into something; to reveal 
something; to give something that final touch; a voice-over.
Meanings of ideas and symbols: to convey an idea to somebody; to symbolise 
something; to remind somebody of something; to be struck by the way something 
happens; to stand for something; to convey a message; to imagine something.
  6  a