EBooks: changing the publishing industry, PwC

Turning the Page: The Future of eBooks

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Fig. 10  Appreciation of product characteristics of eReaders 

Long battery life

Resists damage and easy to keep 

clean

User-friendly operation

High storage capacity

Display size

Wide range of eBooks

Works with many different file types

Low weight

Displays pictures, tables, and 

graphics

Quick scrolling

Access to newspapers and magazines

Colored display

File sharing capabilities

Touchscreen

Integrated eBook store

Bookmark, highlight, and note 

functions

Lending service from a library

Mobile Internet access to visit 

websites and check e-mail

Attractivedesign

Ability to download non-book content, 

such as music or graphics

A wide range of features

Gaming features

0%

10%

20%

30%

40%

50%

60%

70%

80%

How important are the following features of an eReader for you?

Germany

US

UK

Netherlands

Basis: Only Owners and Interested in eReader

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