EBooks: changing the publishing industry, PwC

PwC

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More respondents in the United States 

and UK said direct mobile access to an 

eBook store is important than respondents 

from Germany and the Netherlands. 

This is probably also due to the fact 

that many devices distributed in the 

United States and UK (the Kindle, Nook, 

Sony Digital Editions, iRiver Story) are 

already equipped with this function, and 

because consumers would consider that 

it is relatively impractical to purchase 

and transfer the books via the PC. In 

general, there is much stronger interest 

in eReaders in the United States and UK, 

and considerably more consumers in 

these countries are intending to purchase 

eReaders than in Germany and in the 

Netherlands.  

On the other hand, there are no differences 

with regard to the competition of eReaders 

and tablets.However, consumers tend to 

prefer to use eReaders over multifunctional 

devices. This is due mainly to the fact that 

add-on functions such as music, camera, 

telephone, video, and other applications 

result in a higher price. 

Fig. 9   Number of bought printed books in the last twelve months 

None

1 to 4

5 to 9

10 to 14

15 to 29

30 or more

How many printed books do you approximately buy per year? 

0%

10%

20%

30%

40%

16%

22%

17%

40%

28%

26%

25%

26%

26%

20%

23%

17%

17%

17%

10%

17%

9%

5%

8%

7%

11%

7%

4%

3%

Basis: All respondents

Germany

US

UK

Netherlands

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